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Alyce Paris Black Label

Alyce's mission is to design and market consistently innovative and fresh styles in evening wear that inspire and endow a unique look and personal feel for girls and women experiencing such momentous occasions as the milestone rites of passage of prom, marriage, graduation and other special life events. To that end, they are committed to maintaining the highest standards of design, construction, and production.Based in the Chicago land area, ALYCE Paris is a highly respected and much loved family-owned manufacturer and marketer of prom, evening, pageant, and bridal gowns. In 1955, Alyce emigrated to the United States from France, where she trained in Parisian couture and costume design at the prestigious Paris Ecole de Couture. Alyce Hamm, a native of Alsace-Lorraine, France, opened Alyce Designs in 1967 with her brother Jean-Paul Hamm, the company's President and CEO. It was her dream that the company become internationally successful; within a short time, her designs were worn by women worldwide. Alyce is still remembered for the dignity, elegance and integrity she brought to the industry for over 45 years. The baton has passed to her niece, Claudine Hamm, (who has visited Sugarplum for consultation and direction of designing assistance)Chief Operating Officer, Creative Director and Principal Designer.Alyce has won dozens of industry awards and is nationally recognized for its "Distinguished Excellence," in prom, bridal and special occasion gowns. The French heritage is evident in the Alyce standard for beauty, and trend-setting styling and tailoring.

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